Full screen websites seem to fit in with today’s overall movement toward bigger screens. It seems that these full screen websites are a natural progression in today’s bigger is better world of mobile, computer and entertainment devices. Bigger screen resolutions are becoming more and more popular each and every month, so having a website utilize that same thought by using the entire page as a medium for visitors makes a lot of sense.
Consumers are becoming more accustomed to having bigger devices to accommodate their desire to see more without a lot of pinching, zooming and scrolling through the page. This has become such an inevitability that Apple, Inc. had to join the fray by offering larger screen iPhones with their next phone offering; the iPhone 6. The graph below from 9 to 5 Mac shows how Apple internalized the need to make bigger offerings to their consumers.
In order for any website to capitalize on the mobile fray, their website should be optimized in a manner that accommodates the bigger is better phenomenon. Janelle Monae’s personal website is a great example of the future of websites on a full screen scale. Her site is a full screen page with large tiles that link to various items on her site. The site takes advantage of the users device size to allow for maximum viewing capabilities.
Just from Feb. 2014 through May 2014, there has been a 26%-28% share of devices utilizing one of the higher resolution screens on various electronic devices.
The next step for new website designs is to take full advantage of the screen size to fully convey the brand message. Full Screen websites are the next step in what consumers are looking for in the marketplace. First larger devices, then larger screen sizes. Who knows what will follow next?