The expansion of mobile advertising has lead to a concern of privacy for consumers. Mobile devices such as smartphones, tablets, and personal computers hold our entire life from family photos to bank statements. Wi-Fi, cellular data, and Bluetooth technologies with these devices can open up your personal information to online advertisers or hackers. Government entities like the U.S. Department of Justice and the Federal Trade Commission have been tackling privacy issues regarding emerging technologies. The ultimate goal is to protect citizens from personal data breaches that lead to identity theft.
Apple experienced its own privacy issues known as “man-in-the-middle.” In this case, a private communication between person A and person B would be picked up by a hacker or person C. Person A would be talking to person C then person C would relay that conversation to person B. The “man-in-the-middle” helps hacker’s access bank accounts, Facebook posts, usernames and passwords.
Experts recommend the devices should not be connected to an unsecured network and that those devices should be updated regularly. Also, people should log out of all accounts on public networks upon completion.
Emerging technologies are great. But they come with some inherent issues that consumers must be mindful of. When it comes down to your privacy, don’t you want Siri to keep your secrets?
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